Guess what I have been learning about?
Talking about a Yeti backpack near a phone on one day and finding ads for one on Facebook (Meta) the next? Shadow Profiling
Discovering that your Echo Dot or Alexa recorded a private conversation that you were having with someone at your kitchen table? Shadow Profiling
Visiting a website only to find other links to what you were looking for pop up in your texts? Shadow Profiling
Email from Amazon "You've got deals!" Shadow Profiling
Someone you know being denied access to Facebook perhaps because they have the same name or email address of someone else who was thrown off/blocked from that platform. Why? Shadow Profiling
Shadow Profiling is everywhere. It builds a file on you without you even knowing it ... even if you clear your search history. One article I read, said that large data collection agencies may know more about you than you do yourself and are projecting what you will probably purchase, where you may vacation, what you worry about or find interesting, etc. They then sell that information to companies who then target their ads toward your interests and concerns. And -- perhaps that is not the scariest part.
As far as I can tell Shadow Profiling began with Facebook., but now who knows how many other companies are doing it? Apparently it has been big business for a long time. (As usual I am behind a bit.) "Meta's advertising data infrastructure has become the most sophisticated surveillance system in human history" according to a TIAMAT article I read that was posted last March. But -- you don't even have to be on Facebook to have your information gathered and shared. If you are even in a photo that someone posts, facial recognition has captured you and is inferring things about your activities and relationships from the photo. Meta is building a file and spreading/selling your information. All of this -- plus -- cameras are everywhere.
Then again, if you are actually on Meta, the thing is that this is not just information gathered from what you post, like, tag, etc., it is also information from other sources including legal, health and financial .. information that you assumed was protected when you accessed them through an app, for example.
Further - the more one interacts with AI, the more your Shadow Profile expands. Unless you become an "off-grid hermit" there doesn't seem to be anything you can do about it. Most of the information is benign, but still.... It appears that the best we can do is follow and support legislation on how and when companies can gather and share our personal information. That and carefully read Privacy Policies and not agree to anything that makes you edgy. If the site asks me if it can track, my answer is no - always. Not even sure that makes a difference. Scary.
Fortunately there are companies now that are at work to make your privacy a part of the "architecture of their infrastructure" -- to empower you to protect your privacy and all data. No one makes it easy for you to figure this all out however. Who do you trust?
In some ways this lack of privacy has become who we are. It crept in ... slowly... while we were unaware that it was even there -- sort of like the socialist candidates in the Democrat party are creeping into power throughout the country. Some of them pretend to be one thing and turn out to be another. It's deceptive. Personally I am totally uncomfortable with both Shadow Profiling and Socialist Democrats.
Time to pay attention on more than one front. It's a lot.